Wella Professionals unveils that Ammonia free hair color is not damage free
Bollywood Diva, Shraddha Kapoor encourages Delhi women to discover the truth about hair color & ask for Superior damage protection vs Ammonia free color
Ammonia-free permanent hair color is the latest vogue in hair color industry and consumers have started showing more affinity towards it as they consider it less damaging . A deep seated myth about hair color highlights ‘Ammonia free Hair color as damage-free, because it does not smell so strong’; But the truth is, ammonia-free permanent hair colors replace ammonia with another – similar active ingredient which even though doesn’t smell, can be worse for your hair. Wella Professionals & Bollywood Diva, Shraddha Kapoor revolutionized, redefined and reinvented the mind sets of Delhi women by bursting the traditional myths surrounding hair color and educating them about the truth behind hair color.
Wella Professionals has been at the international forefront of color innovation for over 133 years. The brand believes in providing superior hair protection & color results, hence hair damage is a very crucial aspect which cannot be ignored. After extensive research and analysis, Wella has decided NOT to go down the path of “no-ammonia” for our permanent hair color.
Ammonia v/s No Ammonia- The Science: Every permanent hair color needs an active ingredient, called “alkalizer”, so that the hair color can enter the hair cuticles and color it. Ammonia is the most common alkalizer which has been safely used in hair coloring for 50 years. Certain permanent hair colors – sometimes referred to as “no-ammonia” or “ammonia-free” often use another alkalizer called “MEA” instead of using ammonia, MEA is not a new technology. Demi/Semi-permanent colors have been using MEA for more than 20 years in a safe way.
About Wella Professionals
Wella, the Salon Professional division of P&G, is the premier name in professional hair cosmetics & pioneer of innovation and trend spotting. High-Quality, High-Performance and High-Fashion are three of the key reasons why its products are preferred by world’s most renowned hairdressers. Wella Professionals contributes to enhancing the hairstyling profession and building a strong relationship with hairdressers with cutting edge technology, new initiatives and by offering comprehensive training programs for salon owners and their employees.
P&G Professional’s brands include Wella Professionals, Koleston Perfect, Colour Touch, System Professional, Sebastian Professional & many more. Superior products, inspiring education and unique salon business-building programs make Wella Professionals a world leader and expert in hair cosmetics and beauty.
For more information you can visit-Wella India
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