Godrej Security Solutions aims to build a safer India;
Over 100 women in the capital city pledge to spread
#IAmSecure campaign
Launches latest range of Home Camera (Wifi enabled) – EVE Series and SEE THRU PRO Video Door Phone (Wifi enabled)
New Delhi, 5th October 2017: With an aim to increase the adoption rate of security solutions and build a safer country where citizens can confidently say ‘I Am Secure’, Godrej Security Solutions (GSS), India’s leading security solutions provider, launched a slew of innovative home security solutions- Wifi enabled EVE Series and SEE THRU PRO Video Door Phones. The launch of the products was part of the #IamSecure initiative that was hosted by GSS in partnership with 100 women from the capital city on the 5th of October, 2017.
The event aimed at creating awareness about the need for security solutions for a safer tomorrow. From insights on how one can use our right to information in case of any crime faced, busting myths around security solutions, leveraging technology for smart security, self defense workshop by Viraf Vatcha, head coach of Indian karate team to a humorous take on the need for security by popular stand up comedian, Atul Khatri, the event witnessed over 100 women taking charge of their personal security by pledging to adopt security measures.
Addressing the event during his presentation, Mr. Mehernosh Pithawalla, Associate Vice President and Global Head – Marketing,Sales & Innovation, Godrej Security Solutions Division, Godrej & Boyce Mfg. Co. Ltd., highlighted, “One of the biggest impediments to the adoption of security solutions in India has been a reactive attitude towards adopting solutions to safeguard one’s valuables and loved ones. Society is getting more tech-rich and empowered, and yet we remain as vulnerable to crime as before. With our latest high-tech innovative products EVE and SEETHRU PRO, resting as applications on the home owner’s smartphone, Godrej Security Solutions wishes to give home owners the control and convenience to watch over their homes and their loved ones with unbelievable ease.”
Godrej Security Solutions shared a sneak peek to its latest consumer survey report on the ‘Consumer Attitude towards Home Security’ which reveals that only about 34 per cent of women take security measures while travelling. The security measures taken by 28% of women while travelling include informing their relatives, while only 9% of women use security applications on their mobile phone while some others depended on police helpline. Only a miniscule 2% of women depended on pepper spray for their security.
“Today’s safety and security anxieties are tied up not just with personal safety, but with safety of our loved ones at homes, workplaces, schools and campuses, public places and so on. We need to make a fundamental change in our behavior and be more proactive about security,” he further added.
Godrej has launched a wide range of new innovative products, thus making the category increasingly relevant, convenientand affordable for consumers of all ages and backgrounds.
To know more on how you can secure your home and family, please download the Safety booklet:
http://www.godrejsecure.com/SecuritySolutions/pdf/Safety-Tips-Booklet.pdf
